West Elm
Art directed the global markets to make sure they designed with brand standards in mind and reviewed their homepage and emails daily. Supervised UK homepage and email designer. Launched and maintained Canadian homepage and created emails to support Canada and Australia. Gave copy and marketing direction to a Canadian third party who wrote and localized copy for West Elm’s site and emails.
Hero email gif
Lockup
Summer lockup created to be placed on emails and homepage collateral
Campaign style guide
Animating Email
Pottery Barn and Baby Collaboration Landing Page
Sale lockup
Animating email
Mobile Experience
Holiday Toolkit
Toolkit developed for designers to pickup look and feel documents