I led design for Perigold’s cross-channel monthly content that encompassed site, social, and email assets. Additionally, I led design for automated email templates as well as design franchises that were utilized across all marketing channels. Also shown are brand-appropriate monthly promos such as Annual Sale, Memorial Day and Labor Day. In addition to my design duties I managed digital and print production artists that helped to tell the supplier’s stories as well as mentored more junior designers.
I led the rollout of the new font Graphik and did a deep dive on how it should look on assets which designers would pickup