Updated homepage design to convey promotions and trends along with creating third party digital and social assets. Conceptualized, presented, and executed projects from private label credit card redesign to monthly promotional in-store signage. Partnered with cross-functional departments like production and credit marketing on direct mail like Black Friday mailers. Created logos for sub-brands such as the new Soho downtown line and created assets leveraged throughout the store and online. Designed and produced ads placed in Vogue, InStyle, and Cosmo.
I also designed all other collateral for the Soho launch from the joker on denim to the in-store signage.
I redesigned the welcome page and category page for our app.
I succeeded in convincing production to spend the extra money on a die.
Every month we come out with new trends and feature them on our site.
These are a couple of promos and a header that were featured on our site that we update daily.